News clippings are the best measure of which one of the following?

A. Number of messages placed in the media
B. Number of messages read by members of the target public
C. Advertising value equivalents
D. Amount of attitude change in members of the target public
E. Number of messages to which target public was exposed


A

Business

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PC Corp. entered into a contract with KPL University (KPLU) to supply 500 PCs for use in KPLU's new computer facility. A week before the PCs were to be delivered, KPLU indicated that it would not go through with the purchase. PC Corp. immediately stopped assembling the computers for KPLU and sold the already assembled computers to another buyer. Three days later, KPLU decided to go through with the purchase and asked PC Corp. to deliver the 500 PCs on the delivery date as agreed in the contract. Is PC Corp. obligated to deliver the PCs as required by the contract? Why or why not?

What will be an ideal response?

Business

When actual capacity exceeds expected capacity, the result is a(n)

a. favorable fixed overhead volume variance. b. favorable materials quantity variance. c. unfavorable overhead variance. d. unfavorable materials quantity variance.

Business

Extreme dysfunctional thinking (i.e., black and white thinking) at the team level can lead to what type of evaluations?

a. Open-minded b. Ends of spectrum c. All aspects of spectrum d. None of the above

Business

Based on the information in Table 3-1, assuming that no assets were disposed of during 2010, the

amount of depreciation expense was A) $375. B) $500. C) $3,500. D) $2,500.

Business