Why might a retailer increase the number of private-label brands it sells?
What will be an ideal response?
Private-label or store brands are the retailer's exclusive trade name. Retailers choose a private-label branding strategy because they generally make more profit on store brands than on national or manufacturer brands. Private-label branding is also important when retailers seek to maintain a consistent store image and build brand equity that belongs to their store rather than a manufacturer.
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Buzz marketing emphasizes consumers passing along information about a product to other consumers
Indicate whether the statement is true or false
In which of the following does a customer respond to the technical quality of a service?
A) Sara's preferred hair stylist is some miles away, but Sara goes to him because his styles suit her looks. B) Kathy tries out a new restaurant every week, because she likes to experience the variety. C) Bill has gone to the same chiropractor for the past fifteen years, because he is friendly and takes the time to listen to Bill. D) Ray avoids going to the bank as far as possible because the manager is rude and unhelpful. E) Alex has no interest in theater, but goes often because her best friend loves plays.
Which of the following would most likely help Victoria manage her time effectively?
A) preparing a "to do" list each day and prioritizing tasks B) creating a monthly sales log to submit to her manager C) making notes of customers she calls each week D) contacting customers by e-mail and text E) maintaining a separate home office telephone
_____________ refutes the benefits of Adam Smith’s invisible hand by arguing that the self- interests of each individual do not always translate into the promotion of the public good for everyone.
a. Milton Friedman b. Michael Porter c. Garrett Hardin d. Henry Sidgwick