The key feature of owned media in the PESO model is that it is ______.
a. controlled by the brand
b. reviewed by influencers
c. influenced by consumers
d. regulated by law
a. controlled by the brand
You might also like to view...
You can avoid comprehension problems on the part of your audience if you use more formal,
standard U.S. American English. Indicate whether the statement is true or false
Explain why a practitioner considers a range of theories in planning.
What will be an ideal response?
An ________ response is one that is filled with sentences containing much retracing or rephrasing or with interjections
a) incoheren b) impersonal c) interrupting d) incongruous
All of the following are recommended strategies for people meeting in a virtual, or online, groups EXCEPT for:
a. Post information about all members on a group site so members get to know about one another. b. Use multiple channels of mediated technology to stay in touch, such as text, tweets, etc. c. Encourage members to multitask during group meetings. d. Have regular nontask meetings.