If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on

A. business customers.
B. ultimate consumers.
C. wholesalers.
D. other producers.
E. institutional users.


Answer: C

Business

You might also like to view...

Social conditions of routine, unchallenging, boring jobs tend to suppress the human faculties of rational and autonomous choice.

Answer the following statement true (T) or false (F)

Business

There is a total of ________ different types of SBUs represented within the BCG growth-market share matrix

A) two B) three C) four D) five E) six

Business

Which of the following is NOT an example of a derivative security?

A. Futures. B. Options. C. Swaps. D. Forward contracts. E. Preferred stock.

Business

Sam wants to sell his golden retriever to Al. Sam tells Al that the dog is three years old and that it will point, back, and retrieve. Although the dog is three years old and will point at birds, he will not back (honor another dog's point). Al relies on these statements and purchases the bird dog. The buyer has most probably been a victim of:

a. undue influence. b. fraud in the execution. c. fraud in the inducement. d. duress.

Business