John, a product manager, decides to adopt to a new strategy to improve the quality of products served by his company. He also has the additional responsibility of convincing his team members to use the new strategy. In the context of innovation adopters, John is an example of a(n):
a. laggard.
b. early adopter.
c. early majority.
d. late majority.
b. early adopter.
John is an example of an early adopter. Early adopters are opinion leaders whom others listen to and follow; they are aware of the need for change.
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