A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?
A) channel integration
B) mass customization
C) online personalization
D) push strategy
E) internal marketing
A
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The benefits to manufacturers for measuring the impact of point-of-purchase displays with point-of-sale data obtained from retailers include all of the following, except:
A) helps manufacturers to know where to locate a POP display within a retail store B) allows manufacturers to measure the sales impact of different POP displays C) can be used to strengthen relationships with retailers D) provides information so manufacturers can improve POP displays
Section 3 of the Clayton Act applies to:
A. anticompetitive behavior. B. service contracts. C. true consignments. D. formal agreements only.
Which of the following does not contribute to creating interest and justifying your position in a persuasive message?
A) objectivity B) obvious flattery C) specific details D) logical appeals E) representative examples
The purpose of supply chain management is to synchronize a firm's processes with those of its suppliers and customers
Indicate whether the statement is true or false