Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
What will be an ideal response?
Answer: In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.
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The key to maintaining competitive advantage, according to Dr. W.E. Deming is:
A) being committed to constant improvement. B) being first to market with all products. C) outsourcing key components. D) challenging all market leaders. E) stressing low-price advantage in all areas.
Consider a cost curve with production volume on the horizontal axis and marginal costs on the vertical axis. What shape would the marginal cost curve most resemble in a high-tech industry?
A. Upward at a 45-degree angle B. U-shape C. Straight and vertical D. J-shape E. Straight and flat
In Chapter 11's opening scenario on Groupon, the key lesson is that social media has brought a brutal new honesty to employee relations
Indicate whether the statement is true or false
Qiana writes a check to Payday Loans, Inc, in an amount that represents half of her debt to the lender. On the back of the check, Qiana includes the words "payment in full.". Payday agrees to accept the lesser sum and cashes the check. This dis¬charges the entire debt
a. if the debt is liquidated. b. if the debt is past due. c. if the debt is unliquidated. d. under no circumstances.