Business buyers may get new ideas at a trade show, see an ad, or receive a call from a sales representative who offers a better product or a lower price compared to the current in-supplier. These situations motivate the ________ stage
A) problem recognition
B) general need description
C) order-routine specification
D) supplier search
E) performance review
A
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Iceco Inc, an ice cream manufacturing company, encourages all stakeholders, including the top management and all employees, to consider individual and community welfare in their day-to-day decisions. This action undertaken by Iceco reflects ________
A) environmentalism B) social responsibility C) the selling concept D) partner relationship management E) marketing myopia
In a territorial sales force structure, as each salesperson travels within a limited geographic area, travel expenses are relatively small
Indicate whether the statement is true or false
The federal act which governs trademarks:
A. Servicemark Act B. Lanham Act C. Bonham Act D. Bono Act
A(n) _____ is a law that compels a company earning foreign currency from its exports to sell it to a central bank rather than sending the money out of the country.
A. tariff B. quota C. fiscal prerequisite D. exchange control E. transfer barrier