Which of the following statements about selling to organizational buyers is true?
A. The buyer's individual needs can be ignored when there is multiple buying influence.
B. A purchasing manager's emotional needs should be emphasized along with his economic needs.
C. Purchasing managers are usually more emotional than final consumers.
D. Sellers should try to avoid purchasing managers, since they usually can't make the final buying decision.
E. All these statements are true.
Answer: B
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