In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price
Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?
A) differentiation based on services mix and atmosphere
B) differentiation based on prepurchase services
C) differentiation based on postpurchase services and atmosphere
D) differentiation based on ancillary services and atmosphere
E) differentiation based on prepurchase and postpurchase services
A
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The following are examples of advertising goals, except:
A) building brand image B) defending against lawsuits C) to inform D) to persuade
The practice of comparing a company with its prior performance or with best practices from other companies is called ________.
A) benchmarking B) competitive analysis C) differentiation analysis D) budgeting
If two or more products share a common process before they are separated, the joint costs should be assigned in a manner that
a. assigns a proportionate amount of the total cost to each product on a quantitative basis. b. maximizes total earnings. c. minimizes variations in unit production costs. d. does not introduce an element of estimation into the process of accumulating costs for each product.
Which statement expresses the American Marketing Association (AMA)'s core definition of marketing?
A. Marketing is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. B. Marketing is an organization function and a set of processes implemented in order to ensure customer satisfaction. C. Marketing refers to personal selling that focuses solely on selling goods, services, and/or ideas to customers. D. Marketing involves building long-term, mutually rewarding relationships that are beneficial exclusively to the sellers.