The two primary approaches used in advertising research include:

A) consumer-oriented and market-based research
B) product-specific and consumer-oriented research
C) competitive and industry research
D) consumer and business research


B

Business

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What will be an ideal response?

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_____ is the ethical philosophy of the greatest good for the greatest number.

a) Utilitarianism b) Capitalism c) Deep ecology d) Moral responsibility

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Coca-Cola sells soft drinks, bottled water, and sports drinks. This is an example of

A) alignment. B) synergy. C) scope. D) resource deployment. E) entropy.

Business

Social support systems provide ______________________that can buffer individuals from negative stressors

a. Guidance in handling stress-related problems b. Comfort, knowledge, and support c. Ranking guidance for prioritizing things requiring attention d. Exhaustion, cynicism, and ineffectiveness

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