The idea that people will pay extra for "quality" and status is the idea behind
A. penetration skimming.
B. psychological pricing.
C. average-cost approaches to pricing.
D. price lining.
E. prestige pricing.
Answer: E
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If you end up with multiple conclusions, recommendations, or actions in your report, it is best to
A) go back to the drawing board and cut them down to one or two, at the most. B) combine similar items to make it easy on your readers. C) number and list them. D) leave them out of the report itself and include them in an appendix. E) eliminate less important ones to make the report sound more professional and confident.
The role of the accountant/internal auditor in the conceptual design phase of the Systems Development Life Cycle includes all of the following except
a. the accountant is responsible for designing the physical system b. the accountant is responsible to ensure that audit trails are preserved c. the internal auditor is responsible to confirm that embedded audit modules are included in the conceptual design d. the accountant is responsible to make sure that the accounting conventions that apply to the module are considered by the system designers
A generalization relationship models a grouping of things that share common characteristics.
Answer the following statement true (T) or false (F)
Service marketers need to create a coherent offering in which each element is compatible with the others and all are mutually reinforcing
Indicate whether the statement is true or false