________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program
A) Company demand
B) Area market potential
C) Market demand
D) Company sales potential
E) Total market potential
C
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Paid media includes company-generated advertising, publicity, and other promotional efforts
Indicate whether the statement is true or false
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________
A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations
Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.
Answer the following statement true (T) or false (F)
To make a noticeable difference in individual pay, team rewards should be about ____ % of the employee’s salary.
a. 10 b. 25 c. 50 d. 75