Ease of entry into direct marketing is facilitated by _____
a. low capital requirements due to no need for stores
b. the use of dual distribution channels
c. the need for technological skills
d. low paper and postage costs
a
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A depreciation of the dollar will have its most pronounced impact on imports if the demand for imports is
a. constant. b. inelastic. c. elastic. d. unitary elastic.
What are the two types of quantity discounts offered by businesses?
What will be an ideal response?
All of the following are problems associated with the poor selection of salespeople EXCEPT ________
A) lower sales B) costly turnover C) less productivity D) fewer training expenses E) disruptive customer relationships
If your supervisor is hesitant about accepting your ideas, your best strategy would be to
A) write a direct and to-the-point opening paragraph. B) add a paragraph to establish your credibility. C) preview your conclusion before you begin. D) praise your supervisor for her past insights. E) end your message with specific action steps.