What wholesaling activities do selling agents and brokers perform?
What will be an ideal response?
Selling agents market either all of a specified product line or a manufacturer's entire output. They perform every wholesaling activity except taking title to products. Selling agents usually assume the sales function for several producers simultaneously and some firms may use them in place of a marketing department. They are used most often by small producers or by manufacturers that have difficulty maintaining a marketing department because of such factors as seasonal production. Selling agents generally have no territorial limits and have complete authority over prices, promotion, and distribution. To avoid conflicts of interest, selling agents represent noncompeting product lines. They play a key role in advertising, marketing research, and credit policies of the sellers they represent, at times even advising on product development and packaging.
A broker's primary purpose is to bring buyers and sellers together. Thus, brokers perform fewer functions than other intermediaries. They are not involved in financing or physical possession, have no authority to set prices, and assume almost no risks. Instead, they offer customers specialized knowledge of a particular commodity and a network of established contacts. Brokers are especially useful to sellers of products such as supermarket goods and real estate.
You might also like to view...
In addition to demonstrating actual emotional distress, if a third party wants to recover for negligent infliction of emotional distress, the plaintiff must primarily show that:
A. the defendant did not try to stop the accident. B. the defendant was negligent and that the accident could have been avoided. C. the third party actually witnessed the injury when it occurred. D. the third party is at least distantly related to the victim.
In an ATO process supply chain, ______.
A. the volume of WIP inventory held as buffer is low B. the degree of customization is low C. the POP occurs further downstream than in an MTO process supply chain D. the volume of WIP is the same as in the MTO process supply chain
Successful communication involves messages that are sent, received accurately, and understood
Indicate whether the statement is true or false
When a U.S. trademark holder licenses a foreign business use of its trademark overseas and a third party imports these goods into the United States to compete against the U.S. manufacturer's goods, the foreign-made goods are called __________ goods
A) "gray market" B) counterfeit. C) specially-licensed. D) dumped goods.