What are some low-cost research alternatives for nonprofit organizations?
What will be an ideal response?
• Qualitative in-dept interviews or focus groups
• Experimentation — applying different marketing strategies to sub-samples of the population
• Sampling options: convenience, snowballing, piggybacking
• Elicit help from volunteers, board members, students
• Use secondary data
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Which of the following is a position power?
A. leadership power B. active power C. legitimate power D. referent power
Identify the statement below that is not true regarding social security tax.
A. In any given year, there is no limit on the amount of wages subject to social security tax. B. Social security is sometimes referred to as FICA. C. Both the employee and the employer pay an equal amount of social security tax on the employee's wages. D. The social security tax provides benefits for retirement as well as worker disability.
One key to success of a cause-related marketing campaign is transparency. That is, the company should clearly state how the money is raised and how much will be going to the charity or other cause.
Answer the following statement true (T) or false (F)
All of the following are guidelines for better query design EXCEPT:
A) understand how indexes are used in query processing. B) use a lot of self-joins. C) write simple queries. D) retrieve on the data that you need.