The first extensive use of mass media to disseminate propaganda occurred
a) during the Middle Ages
b) during the yellow journalism era
c) during World War II
d) during the Depression
c) during World War II
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In Lazarsfeld’s voter research, people who decided on one candidate and stayed with that choice throughout the campaign were called
a) early deciders b) waverers c) converts d) crystallizers
While it is true that most evaluative studies are about groups of people, there are single-subject designs that measure:
a. several variables of many people b. several variables for two groups c. some variables for multiple groups d. an outcome variable for a single person
The correct stance or attitude for a survey research interviewer to take is
A) as an actor or actress told to read lines without any facial expression or any change in tone of voice, like a robot. B) an aggressive police interrogator. C) a neutral tone, with natural expression of the exact wording on the interview schedule. D) a close friend, therapist, or family member. E) an expressive, interested participant to the point of beginning arguments on issues.
The following statements about health care in the United States are true except
a. The U.S. ranks very high for infant mortality rates b. Life expectancy was 78 in the U.S. compared to 83 for Japan c. The U.S. has relatively low expenditures on health care treatment d. is number one in small arms ownership