Respond to the statement "Create or die" from a new product innovation perspective.
What will be an ideal response?
While innovation may not help a firm in the short run, in the long run, a firm that does not create new products or services is limited to marketing its existing products to existing or similar consumers. New products create the opportunity to provide more value to customers. They help a firm avoid market saturation. They add diversification, reducing the risk associated with having only a few products. Last, new products are especially important in markets where consumers expect innovation and change.
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Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache
Which of the following items does the auditor ask the client to send to its legal counsel requesting information about asserted claims?
a. A letter of audit inquiry. b. A management representation letter. c. A management letter. d. A loss reserve confirmation.
In which type of inventory control system is the entire inventory of a product ordered at one time and not replenished upon consumption?
A. single-period system B. multi-period system C. continuous replenishment system D. instant-ordering system
What combination of x and y will yield the optimum for this problem?
Maximize $3x + $15y, subject to 1. 2x + 4y ? 12 and 2. 5x + 2y ? 10 and 3 . x, y ? 0. A) x = 2, y = 0 B) x = 0, y = 3 C) x = 0, y = 0 D) x = 1, y = 5 E) x = 0, y = 5