The managerial role that involves the day-to-day running of the business is the ________.
A) directing function
B) planning function
C) controlling function
D) strategic planning function
A) directing function
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The PLC concept can be applied by marketers as a useful framework for describing how ________
A) competitors' moves are predicted B) marketing strategies are developed C) products and markets work D) concept testing is conducted E) product ideas are developed
All PMI certifications are based on ____.
A. ITIL B. ISO/IEC 20000 C. PMBOK D. CAPM
Every idea developed by an entrepreneur represents a viable business opportunity.
Answer the following statement true (T) or false (F)
Which of the following statements about store layout is NOT true?
A) A grid layout is more conducive to browsing than a free-flow layout. B) In a typical grid layout, staples are placed in more remote areas. C) Store layout is an element of atmospherics. D) A grid layout is useful for systematically moving shoppers through the retail space. E) A free-flow layout is most often found in specialty stores and department stores.