Producing a document that allows the audience to easily grasp the meaning the first time they read it requires what type of language choices?
A) Passive
B) Pompous
C) Active
D) Sincere
E) Plain
Answer: E
Explanation: E) Plain language presents information in a simple, unadorned style that allows your audience to easily grasp your meaning–language that recipients "can read, understand and act upon the first time they read it." You can see how this definition supports using the "you" attitude and shows respect for your audience. In addition, plain language can make companies more productive and more profitable because people spend less time trying to figure out messages that are confusing or aren't written to meet their needs.
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Best Buy is a category specialist for the electronics industry. This means the stores
A. have excellent after-sales customer service. B. avoid a self-service approach. C. offer a narrow but deep assortment of merchandise. D. sell only their own private-label brands. E. offer their customers narrow breadth and depth of merchandise.
Which of the following is NOT one of the steps that can improve the likelihood of starting positive buzz?
A) Identify underserved, inactive individuals and devote extra effort to them. B) Supply key people with product samples. C) Work through community influentials. D) Develop word-of-mouth referral channels to build business. E) Provide compelling information that customers want to pass along.
Critics of EPS as a measure of profitability point out that it does not consider:
a. simple capital structures. b. the amount of assets or capital required to generate a particular level of earnings. c. the deduction of preferred stock dividends from net income. d. Adjustments for dilutive securities and the adjustment to weighted average number of shares outstanding for complex capital structures.
Why might ad expenditures be high for products in the introductory stage of the product life cycle?
What will be an ideal response?