The listener's choice of whether to focus intently on a speech is known as selective __________.

A. exposure
B. assimilation
C. perception
D. attention


Answer: D

Communication & Mass Media

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Sam Phillips discovered Elvis Presley

Indicate whether this statement is true or false.

Communication & Mass Media

One option for case development for advocating a policy proposition is to use the

"goals-criteria" approach to case development. If you selected this option, you would use techniques of value argumentation to begin by examining what is presently valued by your audience and the goals that have been set to achieve this value. Indicate whether the statement is true or false

Communication & Mass Media

Which one of the following characterizes an Outtake objective?

a. PR staff posts a message on organization’s web site. b. Target audience member understands a message. c. Target audience member tweets a remark about an organization. d. Target audience member shares a Facebook post from an organization’s message.

Communication & Mass Media

While having an intimate dinner with his fiancée, Ross received a short text message on his phone from his manager. Through this message, Ross' manager intimated to him that he would be fired the next day

What mistake did the manager's commit? a) Use of inappropriate channe b) Use of inadequate information c) Use of incompetent communication d) Use of poor-quality information

Communication & Mass Media