How will consumers likely come to perceive an upscale brand that is priced too low or is frequently on sale?
What will be an ideal response?
Consumers will likely start to assign the brand less prestige, assuming that it is a lower quality because it is a lower price; constant sales promotions risk an erosion of brand equity.
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Which of the following is not a component of TQM?
A. Use accurate standards to identify and eliminate problems. B. Urge employees to strive for "zero defects." C. Make continuous improvement a priority. D. Get every employee involved. E. Listen to and learn from customers and employees.
Skimming involves
a. stealing cash from an organization before it is recorded b. Stealing cash from an organization after it has been recorded c. manufacturing false purchase orders, receiving reports, and invoices d. A clerk pays a vendor twice for the same products and cashes the reimbursement check issued by the vendor.
Which of the following is legal when it comes to polygraph testing?
a. random polygraph testing b. polygraph testing in response to a specific incident c. firing an employee for refusing a polygraph test d. disciplining an employee for refusing a polygraph test
Packaging goods serves to ______.
A. hide defects in products B. promote, identify, and inform the consumer C. thwart government inspection D. increase product manufacturing time