Businesses use the marketing concept when they focus on ________
A) limiting the environmental impact of the company's products
B) growing profit margins
C) fulfilling the expectations of their customers
D) efficiently distributing products to retailers
E) creating promotional programs that will increase sales volumes
C
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Answer the following statements true (T) or false (F)
1) All cash receipts should be deposited in the bank at the end of each week. 2) Companies receive cash either over the counter, through the mail, or by electronic funds transfer. 3. The security measures are the same for any type of cash receipts. 4. A point-of-sale terminal provides control for over the counter cash receipts. 5. At the end of each day, the accountant proves the cash by comparing the cash in the drawer against the point-of-sale terminal record of cash sales.
If an accrued liability for salaries is not recorded, income for the following period will be overstated
Indicate whether the statement is true or false
A product mix can be described in terms of its
a. length, height and line b. response function c. brands and features d. length, width and depth e. core, tangible and augmented levels
Jargon is an efficient way of communicating specialized information to broad audiences
Indicate whether the statement is true or false