Describe the significance of public relations as a promotion tool
What will be an ideal response?
Public relations is very believable—news stories, features, sponsorships, and events seem more real and believable to readers than ads do. PR can also reach many prospects who avoid salespeople and advertisements—the message gets to buyers as "news" rather than as a sales-directed communication. And, as with advertising, public relations can dramatize a company or product. Marketers tend to underuse public relations or use it as an afterthought. Yet a well-thought-out public relations campaign used with other promotion mix elements can be very effective and economical.
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How can a speaker use a demonstration to effectively aid his or her presentation?
What will be an ideal response?
Which of the following is the realistic measure of what an organization is likely to produce, not what it can produce?
A) Practical capacity B) Normal capacity C) Ideal capacity D) Excess capacity
For 2018, unreimbursed qualifying moving expenses for active military personnel are an itemized deduction.
Answer the following statement true (T) or false (F)
If you were to create a portfolio designed to reduce risk by investing equal proportions in each of two different assets, which portfolio would you recommend? (See Table 8.1)
A) Assets A and B B) Assets A and C C) none of the available combinations D) cannot be determined