Which of the following is true of public relations?
A. It is synonymous with sales promotions.
B. It typically creates a negative perception about the company among consumers.
C. It is typically considered to be a cheaper alternative to advertising.
D. It is often used to deal with local media and governments.
E. It is also known as publicity.
Answer: D
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The tendency to be tense, moody, irritable, and temperamental is called
a. Neuroticism b. Extraversion c. Agreeableness d. Conscientiousness
Which of the following types of clauses, in a franchise agreement, provides that any claim or controversy arising from the franchise agreement or an alleged breach thereof will be settled outside the courts?
A) reserve clause B) arbitration clause C) integration clause D) covenant not to compete
A foreign citizen can bring a civil suit in a U.S. court for a violation of a treaty of the United States.
Answer the following statement true (T) or false (F)
Candace sells the muffins in her bakery at a higher price than the big-box grocery but she has a steady stream of customers willing to pay what she asks. Candace also supports local charities. What would likely happen if she lowered her prices and stopped her charitable contributions?
A. Nothing B. Customers would go elsewhere. C. Business would increase. D. Income taxes would decrease.