A chocolate manufacturer advertises heavily during Christmas with an ad that shows only a picture of red, green, and silver wrapped chocolates. The advertiser's aim is to create top-of-mind awareness among consumers. In this scenario, the chocolate manufacturer is using ________ advertising.
A. teaser
B. rational
C. consumer-generated
D. reminder
E. transformational
Answer: D
You might also like to view...
The black box approach to testing computer program controls is also known as auditing around the computer
Indicate whether the statement is true or false
A company measures its ability to pay long-term debts through ____________________ ratios.
Fill in the blank(s) with the appropriate word(s).
Which of the following is true regarding the authority of administering agencies?
a. The environmental laws give broad authority to the administering agencies to conduct on-site inspections of plant facilities and their records. b. The environmental laws give limited authority to the administering agencies to conduct on-site inspections of plant facilities and their records. c. The environmental laws give no authority to the administering agencies to conduct on-site inspections of plant facilities and their records. d. The environmental laws give limited authority to administering agencies to conduct on-site inspections of plant records, but facilities may not be directly inspected by administering agencies.
Cybercrime:
A) may be categorized based on whether the computer was the instrument or the target of the crime. B) has not been regulated by state laws. C) has been controlled by comprehensive federal legislation. D) is easy to detect.