You work in the marketing department of a company that sells computers directly to customers. Recently, your CEO decided he wants to expand and begin selling through popular retailers. You have been given the task of identifying retailers that reach a significant portion of the target market but that also fit with the quality of your company's brand. Once these retailers are selected, you are to work with these retailers to negotiate shelf placement. Your job deals mainly with which marketing attribute?

A. Promotion
B. Distribution
C. Consumer behavior
D. Pricing
E. Product


Answer: B

Business

You might also like to view...

Knowledge management is the attempt by organizations to put procedures and technologies in place tofilter and separate the most relevant knowledge.

Answer the following statement true (T) or false (F)

Business

The accountant for Sysco Company is preparing the company's statement of cash flows for the fiscal year just ended. The following information is available:      Retained earnings balance at the beginning of the year$889,000?Net income for the year 265,000?Cash dividends declared for the year 49,000?Retained earnings balance at the end of the year 1,217,000?Cash dividends payable at the beginning of the year 11,400?Cash dividends payable at the end of the year 13,100?What is the amount of cash dividends paid that should be reported in the financing section of the statement of cash flows?

A. $50,700. B. $47,300. C. $1700. D. $49,000. E. $73,500.

Business

Every year, Pamela provides a Thanksgiving dinner for employees on the Wednesday before the holiday. During this time, she thanks her employees for their hard work and singles out a few exemplary performers that typify the values she hold hear in her organization. This is an example of a ______.

A. story B. symbol C. language D. ritual

Business

Who has the right to manage the business of a corporation?

a. Shareholders. b. Officers. c. Bondholders. d. The board of directors.

Business