Identify and discuss the form of dilution for the following marks: ADIDAS ORANGE JUICE, the use of a can similar to that of DR PEPPER for drug paraphernalia, CARTIER SHAMPOO, and PornRUs for adult videos.?
What will be an ideal response?
ADIDAS ORANGE JUICE and CARTIER SHAMPOO are examples of dilution by blurring because the uses whittle away these established and famous trademarks' selling power through unauthorized use upon dissimilar products. The use of the DR PEPPER can for drug paraphernalia and PornRUs for adult videos is tarnishment of the marks because these uses harm the reputation of the famous marks DR PEPPER and TOYSRUS-the famous marks are being portrayed in an unsavory or embarrassing way.?
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