The "3 strategic Cs" include all of the following, except:
a. customer
b. capital
c. competition
d. corporation
b
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_____ is sometimes called TV cable or simply "cable" because of its common use for cable television transmission.
Fill in the blank(s) with the appropriate word(s).
Nonmonetary assets include assets that are ____________________, such as inventories, and assets that are ____________________ such as brand names
Fill in the blank(s) with correct word
Standards are performance goals used to evaluate and control operations
Indicate whether the statement is true or false
_________________________ is a form of advertising where branded goods or services are placed in a context such as a movie, music video, and/or television show.
a. Stealth marketing b. Buzz marketing c. Conversation creation d. Product placement