Symbols are defined as:
a. involuntary expressions of present emotion.
b. voluntary expressions that stand for or represent something else.
c. meanings or interpretations people assign to an event.
d. a low correspondence between the sender and receiver.
B
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All of the following cultures would be considered monochromic, except ______.
a. United States b. Saudi Arabia c. Germany d. Great Britain
Bob Greenberg, who might be called an advertising guru, operates on a philosophy that
A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.
When deciding on a topic for your speech, which of the following questions should you ask
yourself? A) Can I find enough information about this topic? B) Do I have time to do the necessary research? C) Is my subject sufficiently narrowed? D) Are any of my classmates considering using a similar topic?
The three types of “pitfalls” of inauthentic communication include _____
a. termination of the relationship b. invalid expectations c. meaning denial d. hurtful messages