Members can be expelled from the Public Relations Society of America if they’re convicted of a crime
a. True.
b. False.
a
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A flight is an intensive repetition of advertising messages for a single product or family of products
Indicate whether this statement is true or false.
According to the text, which of the following relationships has been uncovered between
“need for cognition” and mass media use?
a. People with high need for cognition prefer public television and news programming. b. People with high need for cognition are more likely to imitate suicide behavior witnessed in TV programs. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. People with high need for cognition are likely to ruminate more about fear of victimization and express greater levels of fear for real-world crime. d. People with high need for cognition are more likely to be fascinated by psychic telephone hot-lines and actually call in for psychic advice. e. People with high need for cognition are more likely to maintain an attitude of superiority when it comes to their own choices about mass media offerings.
These are examples of different types of sound shapers:
a. equalizers b. filters c. sweeteners d. all but A e. A & B f. all of these g. none of these
Terms like “esprit de corps,” “groupness,” and “one for all and all for one” are used to refer to the effective team characteristic of
A. Diversity Seeking B. Cohesiveness C. Vision D. Syntality E. All of the above.