A retailer can most effectively improve its cash flow through _____
a. the use of scrambled merchandising
b. the use of prototype stores
c. purchasing its property versus leasing
d. securing more favorable terms from vendors
d
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The ________ is the ratio of the market share index to the share potential index
A) share development index (SDI) B) market development index (MDI) C) business share index (BSI) D) market share index (MSI) E) sales growth index (SGI)
An "ITB" in research is an "invitation to buy."
Indicate whether the statement is true or false
Two broad types of franchising arrangements are product/trademark franchising and business format franchising
Indicate whether the statement is true or false
In Asia, mobile application users (smartphones, iPads) in online research communities showed
A. increased responsiveness to product advertisements. B. a marked preference for open-ended inquiries. C. reduced participation in the surveys. D. increased participation in the surveys.