Many social psychologists point out that tests of subliminal persuasion are not really fair tests, because:
a) the primes aren't really subliminal.
b) the subliminal messages used are too short to be perceived.
c) subliminal messages don't work unless they tap into some motivation or need.
d) subliminal messages work only in the auditory sense; most empirical tests have been visual.
Answer: c
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Exposure therapy for phobia resembles which of the following?
a. Skinner's shaping procedure b. Piaget's conservation tasks c. The Clever Hans procedure d. Asch's procedure for studying conformity
An experiment is being conducted to determine the effects of caffeine intake on student performance. One group is made to drink 5 cups of coffee, the other group drinks 1 cup of coffee. They then take the exam. The independent variable is ________
a. the amount of caffeine consumed. b. the group membership. c. how alert the students are during the exam. d. the students' performance on the exam.
Scene schema is
a. rapid movements of the eyes from one place to another in a scene. b. short pauses of the eyes on points of interest in a scene. c. how attention is distributed throughout a static scene. d. knowledge about what is contained in a typical scene.
From a response contingent viewpoint, which of the following tells a person or an animal that a response was "right" and worth repeating?
a. the conditioned stimulus b. the reinforcer c. the operant d. an acquisitional cue