Because the height of the demand curve measures the marginal value of the good to consumers, the fact that a demand curve slopes downward to the right illustrates that

a. as more of a product is consumed, consumers will value additional units less.
b. as more of a product is consumed, consumers will value additional units more.
c. the value of additional units of the good is unrelated to the amount consumed.
d. the cost of production for a good generally rises as more of it is produced.


A

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