________ may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment
A) Market intelligence
B) Competitive intelligence
C) A marketing information system
D) A decision support system
B
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Most foreign exchange transactions involve the transfer of cash, rather than electronic balances, between commercial banks or foreign exchange dealers.
a. True b. False
Which of the following best describes the legal basis for protection of trade secrets, patents, and copyrights in the United States?
A) Trade secrets, patents, and copyrights are protected by federal statutes. B) Trade secrets, patents, and copyrights are protected by state law. C) Trade secrets are protected by state law, while patents and copyrights are protected by federal statutes. D) Trade secrets are protected by federal statutes, while patents and copyrights are protected by state law. E) Trade secrets, patents, and copyrights are not protected by any laws.
Answer the following statements true (T) or false (F)
1. Good strategy allows a company to be everything to everyone. 2. Strategic planning is appropriate for large companies, but does not help the performance of small companies. 3. Management of a small company in an industry that is not very competitive should not engage in strategic planning because the small gains in performance may not be worth the effort. 4. Organizations may turn to the strategic-management process after a crisis.
Of the time U.S. consumers spend with all media, almost ________ is spent online
A) one-quarter B) one-third C) two-thirds D) one-half E) three-quarters