Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so
What will be an ideal response?
Online marketing activities can be used to build brands by increasing consumer exposure to the brand and creating an interactive experience between the customer and the brand, giving consumers access not only to company-created information but also consumer-generated content. For example, Carnival Connections, an online cruise-booking site, made it easy for cruise fans to compare notes on cruise destinations and onboard entertainment.
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A team leader who requires weekly team meetings, maintains that these meetings be kept under 30 minutes, and models behaviors such as showing up on time for meetings is in what stage of team development?
a. forming b. storming c. norming d. performing
Which of the following was a major contributing factor in the conception of the marketing concept?
A. The Great Depression during the 1930s that made consumers reluctant to spend B. Unavailability of the overwhelming number of choices of products sold by marketers C. Marketers' attempt to provide goods and services that met customer needs D. Long-term customer relationships that gained momentum post World War II
What were the rumors around the industry about the concentrate products?
a. That there might be adulteration b. That there would soon be a price increase c. There were no rumors; the concentrate was the best the industry had seen d. None of the above
Explain the role that forward rates play in making investment decisions
What will be an ideal response?