What is strategic communication in leadership? Provide an example
What will be an ideal response?
Strategic communication is purpose directed and focuses everyone's attention toward the vision, values, and desired outcomes to persuade people to act in a way that helps them achieve the vision. For example, the textbook talks about how a CEO in an airline company changed his communication message to gain employee support of a merger by strategically tapping into the emotion of pride, resulting in a message that merging companies would reestablish the company as an elite airline in the business.
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Three factors that led artists in the Middle Ages to change from creating artistic works for a single, rich patron to creating art that would appeal to members of the bourgeois middle class were
a. the demise of all-power religious states and monarchies. b. the development of the printing press. c. the rise of industrialism. d. the decline of feudalism. e. All of the above.
Informal research is not very valuable to a public relations campaign
Indicate whether the statement is true or false
Many countries struggle with the issue of immigration, illustrating a strongly perceived ________ distinction.
A. in-group/out-group B. cultural/societal C. ethnocentric D. nationalistic
The idea that watchers of high-violence television programming may be more likely than others to justify violent behavior and objectify the victims of violence reflects which theory?
A. violence action B. desensitization C. catalytic D. equal time