Mountain Rescue Incorporated sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Mountain Rescue Incorporated is pursuing a ____ strategy.

A. cost-focus
B. cost-leadership
C. differentiation
D. narrow
E. focused-differentiation


A. cost-focus

The cost-focus strategy is to keep the costs, and hence prices, of a product or service below those of competitors and to target a narrow market.

Business

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