Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the elaboration likelihood model, which route to persuasion influenced Dana?
A) primary route
B) secondary route
C) central route
D) peripheral route
E) indirect route
D) peripheral route
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According to the textbook, concepts are easily developed by children because:
A. the attention span for interesting things is much larger in children than in adults B. parents provide much stimulation to children C. the brain is innately wired to process different concepts in different locations D. parents are so willing to name objects and events
Young Aiden does not demonstrate any real need for a relationship with his parents, has developed no age-appropriate communication skills, and can sit for hours on end rocking back and forth without needing any additional stimulation
If he has a particularly bad moment, he may start punching himself in the face. Aiden might be appropriately diagnosed with __________. a. Asperger syndrome b. autism c. Down syndrome d. childhood disintegrative disorder
Kobasa’s study of existential hardiness found three qualities. They did not include
a. Dogmaticism. b. Challenge. c. Control. d. Commitment.
When parents do not want their children to underreport what happened at school on a given day, they should ___
a. ask open-ended questions such as "How was school today?" b. ask specific questions such as "Did you sit by your friend, Lisa, during lunch?" c. wait for children to volunteer information about the school day on their own d. ask leading questions such as "You had fun at school today, right?"