Paula develops a new espresso machine that she names "Sure Shot.". She also writes an operating manual for the machine. Paula can obtain trademark protection for
a. the espresso machine.
b. the "newness" of the espresso machine.
c. the name"Sure Shot.".
d. the operating manual.
c
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Individualist cultures promote which of the following while collectivist ones stress the other?
A. cooperation, competition B. solidarity, uniformity C. loners, group membership D. competition, cooperation E. individuality, collectivism
Using an established brand to introduce a new product is called brand ________
A) harmonization B) valuation C) extension D) positioning E) parity
An extraordinary loss of $250,000 that results in income tax savings of $60,000 should be reported as an extraordinary loss (net of tax) of $190,000 on the income statement
Indicate whether the statement is true or false
Secondary data must be published
Indicate whether the statement is true or false