In the past, manufacturer's representatives did not have real-time inventory data about the products they were selling. Today, manufacturer's representatives are often provided online access to inventory data for the companies they represent. These online inventory systems allow companies to become more value driven by
A. balancing customers' benefits and costs with customers' needs and wants.
B. keeping prices below those charged by competitors.
C. sharing information across their own organizations and with other firms.
D. evaluating strategic competitive partnerships.
E. building relationships with government regulators of marketing institutions.
Answer: C
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