While conducting longitudinal studies, researchers use some advanced statistical techniques including all of the following except:

a) Chi-square
b) Path analysis
c) Structural equations
d) Log-linear models


A

Communication & Mass Media

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When a politician attacks his/her opponent’s character instead of the issues, he/she is engaged in what type of fallacy

A. Slippery slope argument B. Ad Hominen Attack C. Straw person argument D. Red Herring

Communication & Mass Media

This is the preferred type of sampling method in which you choose certain criteria and look for people who meet those criteria to participate in your research

A) purposive B) snowball C) man-on-the-street D) convenience E) random

Communication & Mass Media

TOMS Shoes operates with a one-for-one concept, one pair of shoes donated for every pair of shoes purchased. Is this concept most like cause promotions or corporate philanthropy? Why or why not?

What will be an ideal response?

Communication & Mass Media

When asked to deliver a speech for which you are allowed to decide the purpose, what should you assess?

A. how the audience and occasion create opportunities or constraints B. how specific purpose creates opportunities or constraints C. how the topic creates opportunities or constraints D. how thesis and main ideas create opportunities or constraints

Communication & Mass Media