Internal pressures may be due to government agencies, policies, or supplier problems
Indicate whether the statement is true or false
FALSE
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Answer the following statements true (T) or false (F)
1. NGOs are comprised of institutions that are supported by government. 2. Mothers Against Drunk Driving (MADD) is an example of an NGO. 3. At one point in their history, NGOs focused their activities on lobbying. 4. Oxfam, an international organization, has multiple partners in Kenya, including government. Oxfam is not a non-governmental organization (NGO) since it receives government support for some of its activities in this country. 5. Non-governmental organizations are involved with economic, ethical, and environmental concerns.
The universal functions of marketing
A. must be performed in both market-directed and command economies. B. can sometimes be eliminated-in very efficient macro-marketing systems. C. are usually performed in the same way and by the same types of institutions in all macro-marketing systems. D. must all be performed, from a micro view, by every firm.
Which of these SCOR model flows moves in the opposite direction from the others?
A) Plan B) Return C) Source D) Make
A firm needs novel ideas to make its office eco-friendly. Which of the following techniques should it use to generate alternative solutions?
A. Nominal grouping B. Synectics C. Consensus D. The Delphi technique