Wine Tasters Inc. is a magazine that targets people who appreciate wine and good food. Its major customer base include people who enjoy wine-tasting events and visit different restaurants
Given this information, Wine Tasters most likely relies on which of the following variables to identify its target market?
a. Usage-rate segmentation
b. Demographic segmentation
c. Psychographic segmentation
d. Benefit segmentation
ANSWER: c
Wine Tasters relies on psychographic segmentation to identify its target market. Psychographic segmentation is market segmentation on the basis of variables such as personality, motives, lifestyles, and geodemographics.
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Which of the following is true regarding SFAS No. 144?
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Magnum Corporation had 60,000 of its $3 par common stock issued before its recent 3-for-1 stock split. The market price of the stock was $30 per share before the split. Which of the following is true as a result of the split?
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Congress leaves it to the Bureau of Prisons to oversee the promulgation of detailed regulations in areas under the agency's jurisdiction. This is
A. divine right. B. the delegation of legislative powers. C. the gap-filling power. D. unconstitutional conduct.
The functions of the Social Security Administration, like those of other adminis-trative agencies, include? A) adjudication
B) declaration. C) enunciation. D) pronunciation.