Ginger, a marketing manager, uses a sports car metaphor to explain a concept to her male counterpart in accounting. She is said to be
A. emasculating.
B. wordsmithing.
C. genderflexing.
D. miscommunicating.
E. ingratiating.
C. genderflexing.
Genderflexing refers to temporarily using communication behaviors typical of the other gender to increase the potential for influence. For example, a female manager might use sports analogies to motivate a group of males.
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