The creation and promotion of media products comes with two problems ______.
A. it is expensive and time-consuming
B. it is time-consuming and audience preference greatly differs
C. it is expensive and audience preference greatly differs
D. it is time-consuming and sponsors are hard to come by
C. it is expensive and audience preference greatly differs
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Two first-year college roommates are getting to know each other. One is from New York City, the only child of an Anglo American father and an Argentine mother, and grew up in the Episcopal Church. The other is from Puerto Rico, has a brother and a sister, a father from Spain, and a mother from Cuba, and is an atheist. Both roommates speak English and Spanish. The two roommates are culturally different because of differences in their ______.
a. sex, gender, geographic region, and sexual identity b. gender, age, sexual identity, and family background c. spiritual identity, sex, age, and ethnicity d. ethnicity, spiritual identity, geographic region, and family background
The latest trend in radio advertising is to:
A. do more with less B. play fewer commercials C. only sell short commercials D. not play any commercials E. all of these F. none of these
The three areas in which PR practitioners have legal exposure, according to attorney Morton Simon, are normal legal exposure, work-oriented legal exposure and __________
a. work for hire exposure b. extraneous legal exposure c. international legal exposure d. financial legal exposure
Which of the following is considered a collectivist culture?
a. The United States b. Japan c. Australia d. Canada