Budweiser, best known for its beer, now has a barbeque sauce that uses the Budweiser name. This is an example of a product extension.
Answer the following statement true (T) or false (F)
False
Unlike product extensions, in which a firm expands within the same product category, brand extensions typically involve taking a brand name into a different product category.
You might also like to view...
Explain why a corporation might choose to seek B Corporation status.
What will be an ideal response?
The following information is for Gable, Inc. and Harlowe, Inc. for the recent year. Gable,Inc.Harlowe,Inc.Sales $800,000 $800,000 Variable costs 400,000 200,000 Contribution margin 400,000 600,000 Fixed costs 200,000 400,000 Income from operations $200,000 $200,000 Based on the above data, which company has a higher operating leverage?
A. Operating leverage is the same for both companies B. Harlowe, Inc. C. Gable, Inc. D. Cannot be determined
If a reporter misquotes you in a story, you should demand a retraction
a. True b. False
Thanks to the benefits of outsourcing and offshoring, manufacturing in the United States, as a percentage of GDP, has ______.
a. declined from about 30% after World War II to 10% by 2008 b. increased from about 10% after World War II to 30% by 2008 c. declined from about 65% after World War II to 45% by 2010 d. increased from about 45% after World War II to 65% by 2010