According to Cialdini, the more exclusive the offer, the more valuable your audience may perceive it to be, an example of _____
A) authority
B) scarcity
C) ability
D) social proof
E) consistency
Answer: B
Explanation: B) The more exclusive the offer, the more valuable your audience may perceive it to be. These limited-time offers motivate consumers to respond quickly to take advantage of the free perks, such as extra products or free shipping.
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