Marketers are very concerned about the makeup of the population in terms of race, age, ethnic background and economic factors. This makeup of the population is referred to as ____________________.
Fill in the blank(s) with the appropriate word(s).
demographics
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A company's contribution margin is $100 at a sales level of 5,000 units. The company's operating income is $35,000 . The company's operating leverage is closest to:
a. 13.5 b. 15.2 c. 14.2 d. 16.2 e. None of the answers are correct.
________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what a product does or represents in comparison with competing products.
A. A SWOT analysis B. Targeting C. Market segmentation D. A situational analysis E. Positioning
While proofreading a document onscreen, what questions should you ask to locate errors in content, organization, and style?
An investment that costs $35,000 will produce annual cash flows of $11,700 for a period of 4 years. Given a desired rate of return of 10%, what will the investment generate? Use Appendix Table 2. (Do not round intermediate calculations. Round your answer to the nearest whole dollar.)
A. A positive net present value of $2087. B. A negative net present value of $37,087. C. A negative net present value of $2087. D. A positive net present value of $37,087.