Raymond has designed a study to examine sexual arousal among male and female college students to erotic or nonerotic movies. A simple main effect of the type of movie would analyze whether arousal level is different for
A. male and female viewers.
B. movies when the viewer is a male and when the viewer is a female.
C. viewers of erotic and nonerotic movies.
D. males and females when the movie is erotic or nonerotic.
Answer: B
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